What is eco-friendly packaging?

Eco-friendly packaging is a broad, non-standardised term used to describe packaging designed to reduce environmental impact. It does not define what a material is made of, how it behaves after use, or whether it leaves persistent residues. A package can be labelled eco-friendly while still producing microplastics or requiring specific industrial conditions to break down. When evaluating packaging materials, behaviour after use, not the label, is what determines actual environmental outcome.

Within the Solinatra approach, materials are assessed based on behaviour, including breakdown, residue formation, and safe reintegration into natural systems.